GLOTTO

OVERVIEW

Glotto is a design-led fashion house from Botswana – grounded in cultural memory, language, and land-based design. The brand creates seasonless, genderless garments that reflect African identity in motion. Our task was to rebuild their digital flagship: a storefront that could carry both the soul and scale of Glotto’s vision.

APPROACH

We led a full redesign and platform migration, working closely with the Glotto team to align every detail of the online store with their visual DNA and cultural ethos.

The result is a refined digital experience where story and commerce meet. From fluid navigation to editorial drop pages, the site was designed to feel intentional – rooted in Glotto’s commitment to craftsmanship, sustainability, and global community.

KEY FEATURES

Full Shopify migration with a custom storefront build

Fluid, mobile-first product discovery and checkout flow

Editorial layout for collection storytelling and drop campaigns

Global shipping configuration with regional compliance

Custom metafield system to manage storytelling, materials, and garment care

Newsletter and tracking integrations

OUTCOME

The new Glotto store mirrors the depth and clarity of the brand itself – bold, rooted, and intentional. It now stands as a digital archive and global storefront, designed to support growth across retail, fashion tourism, and future collaborations.